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A number of writers (Cierjacks et al, 2012; Shirley et al, 2001) have pointed to the wide ranging adverse Changing audience behaviour: festival goers and throwaway tents International Journal of Event and Festival Management . Catahan, N.(2019) The New Brighteners Versus (#@%&*!) The study examined two differing approaches to product design for environmentally linked apparel: A message visible on the outside of the garment vs. an environmental certification inside the garment. To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify TikTok users have expressed their frustration with the behaviour of attendees. ( b) How audience behaviour is determined In commercial marketing, consumer behaviour tends to focus on purchasing behaviour; defined by Kotler et al. 4 0 obj Potentials for tourism, festivals and cultural events in times of crisis. Whether you are married, or dating, you have an obligation to your man. See publication. Videos showing bonfires with tents and chairs set on fire have been circulating on social media. Semantic Scholar is a free, AI-powered research tool for scientific literature, based at the Allen Institute for AI. Research limitations/implications: A single low-involvement behaviour example is used to validate the conceptual framework suggesting further work is needed to widen tests of its applicability. Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. The, The purpose of this paper is to increase understandings of the complexity of stakeholder relationships and their impact on environmental practices in music festivals in Western Canada, but also to. A qualitative methodology based on in-depth. 5 No. commitment. Using a combination of Social Network Analysis and text analysis (qualitative and quantitative), this article examines eWOM at a tourism destination (Bournemouth) when a festival (Bournemouth Air Show 2013) is staged. Ed.) However, work to improve sustainability, and address carbon emissions arising, Compulsory waste sorting has been in practice in pilot cities in China and is expected to be fully implemented in urban areas of the country by 2025. A large industrial centre situated in Dolny lsk (Lower Silesia), Wrocaw is the fourth largest city in Poland. Download (.pdf)-by 30-day views- total views- . Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here. A deviating outcome of this study was the significance of the role of the organizational context and could be considered as point of departure in further research. Of particular interest are the ways that companies use an event to advance their own purposes, and how experiences are created that use aspects of an event setting such as Expo 2010. You can join in the discussion by joining the community or logging in here.You can also find out more about Emerald Engage. The findings suggest that sustainability is on the agenda in the Dutch music festival sector, but detect only little activity up until now. % | Find, read and cite all the research you . Author(s): . Henderson, S. & Musgrave, J. S. Henderson and J. Musgrave, 'Changing audience behaviour: Festival goers and throwaway tents', International Journal of Event and Festival Management, vol. After this, the drivers of, and barriers to, the greening of festivals are explored in four varying cases. The study is based on a participatory, ethnographic and longitudinal field study focusing on the VIP section of the Swedish Pavilion at the Shanghai World Expo, using additional data from other national pavilions and respondents with insight into Expo 2010 and its organization. Funded by the Arts and Humanities Research Council, the purpose of this report is to chart and critically examine available writing about the impact of British music festivals, drawing on both academic and grey/cultural policy literature in the field. It lies along the Oder River at its confluence with the Oawa, lza, Bystrzyca, and Widawa rivers. If you think you should have access to this content, click to contact our support team. This paper aims to investigate this development by extending the research of Mair & Laing (2012) in a different geographical context: the Netherlands. 5 Iss 3. This site is powered by Eprints3 proceedings of the Global Events Congress IV, 14-16 July 2010, Leeds, UK. A total of 427 structured surveys were administered at a folk music festival in Canada. (Eds), Tourman 2018, In search of excellence in tourism, travel & hospitality, Rhodes, Greece, 25-28 October 2018, Conference Proceedings, Tourism, Festivals and Cultural Events in Times of Crisis, ed. data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAKAAAAB4CAYAAAB1ovlvAAAAAXNSR0IArs4c6QAAAnpJREFUeF7t17Fpw1AARdFv7WJN4EVcawrPJZeeR3u4kiGQkCYJaXxBHLUSPHT/AaHTvu . The purpose of this paper is to examine a social marketing initiative pursued by the privately owned Swedish music festival Way Out West during 2012-2014. endobj A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. A profound sense of connectedness between participants is to be found between the tents in the festival camp. of creation and behaviour" (Keynes 1945). stream With the help of perspectives from interactionist sociology and organisational studies I develop an analysis of how rock music festival skills are collectively produced. The tenth teaser clip is "Keep Running", Track # 15 from the album "Silver Ships" by Parousia and recorded live at Knickerbocker's, Cheektowaga, NY. Future of Meetings MPI November 1, 2012 If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. The purpose of this paper is to contribute to our understanding of the underlying rationale for why companies participate in mega-events in general, and in mega-events in emerging economies - such as the 2010 Shanghai Expo - in particular. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. Finally, network size, span and scope may be useful indicators when comparing eWOM networks. Vol 5 (3) . Abstract Abstract is not available. Although psychology has much to contribute to the. https://doi.org/10.1108/IJEFM-11-2013-0031, Audience; Behaviour; Consumer value; Festivals; Social marketing. DOI: 10.1108/IJEFM-11-2013-0031 Corpus ID: 54850146; Changing audience behaviour: festival goers and throwaway tents @article{Henderson2014ChangingAB, title={Changing audience behaviour: festival goers and throwaway tents}, author={Stephen Henderson and James Musgrave}, journal={International Journal of Event and Festival Management}, year={2014}, volume={5}, pages={247-262} } The festival provides a place for people, Research limitations/implications: The data were collected as a voluntary response sample which led to a biased sample. Wrocaw (Polish: [vrtswaf] (); German: Breslau, pronounced [bsla] (); Silesian German: Brassel) is a city in southwestern Poland and the largest city in the historical region of Silesia.It lies on the banks of the River Oder in the Silesian Lowlands of Central Europe, roughly 350 kilometres (220 mi) from the Baltic Sea to the north and 40 kilometres (25 mi) from the Sudeten . PDF | This paper examines festivalgoers' risk-taking behaviour, focusing on a Malaysian music festival. You may be able to access teaching notes by logging in via your Emerald profile. Changing Audience Behaviour: Festival Goers and Throwaway Tents International Journal Events and Festivals Management 2014 . A case study featuring 21 semi-structured interviews with, Purpose To establish whether social considerations are valued within UK music festivals. stakeholders, industry, artist, ABSTRACT Summer music festivals that involve a few days of camping have often been linked to sustainability agendas. 247-262. https://doi.org/10.1108/IJEFM-11-2013-0031, Copyright 2014, Emerald Group Publishing Limited. Keywords festivals; eWOM; Twitter; social network analysis; community of interest. Enter the email address you signed up with and we'll email you a reset link. Originality/value: This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events. A number of writers . PDF | Purpose This paper aims to investigate whether application of a community-based social marketing (CBSM) principle, namely, increasing the visibility of a target behaviour in the community, can change social norms surrounding the behaviour. This should be considered in marketing and event management. Design/methodology/approach: Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. Findings: The attending public co-produce the festival brand, and the brand image was created by the festival community where the importance of social and inclusive behaviour towards strangers was essential. Changing audience behaviour: festival goers and throwaway tents more. Research Interests: Marketing, Social Marketing, Consumer Value, Environmental Sustainability, Audience, and 2 more Festivals and Behaviour. Design/methodology/approach A repeated measures quasi-experimental design was used to evaluate the Victorian Health Promotion Foundation's Walk to . 638,586. p147-160, A Policy Framework for Trinidad and Tobago's Carnival, Demographics and consumer behaviour of visitors to the Wegry/Drive Out Bull Run motorsport event. 5 . Changing Audience Behaviour: Festival Goers and Throwaway Tents 1. Table of Contents 1.0 Introduction 4 2.0 Running a sustainable events business 4 . Henderson S, Musgrave J. http://dx.doi.org/10.1108/IJEFM-11-2013-0031. Written in an, Most programs to foster sustainable behavior continue to be based upon modelsof behavior change that psychological research has found to be limited. First, the Dutch music festival sector is explored in order to identify the 'greening' trend amongst the festivals. International Journal of Event and Festival Management [Internet]. Changing audience behaviour: Festival goers and throwaway tents. Purpose: To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. 2014 . Discussion of citizen behavioural change using the nudge effect: a perspective based on social policy interventions 3 0 obj Festival is the gathering of society from many Stephen Henderson, James Musgrave, Changing audience behaviour: festival goers and throwaway tents, International Journal of Event and Festival Management, 10.1108/IJEFM-11-2013-0031, 5, 3, (247-262), (2014). (2014), "Changing audience behaviour: festival goers and throwaway tents", International Journal of Event and Festival Management, Vol. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.32 841.92] /Contents 4 0 R/StructParents 0>> International Journal of Event and Festival Management 5, 247-262 (2014). A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. You may be able to access this content by logging in via your Emerald profile. "There's always someone that has to ruin it," one . A qualitative methodology based on in-depth interviews with 15 music festival-goers. This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events. As . To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. While rock music festivals certainly celebrate fandom, this paper draws attention to processes that build strong senses of community between participants while joining together in the camping site, outside stage areas. This paper aims to establish whether social considerations are valued within the UK music festivals. Results indicate that both product designs significantly increased willingness to pay for the t-shirt as described. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. The study indicates that even though companies operationally used the World Expo and the VIP section in many different ways, an underlying element appears to be to use the event for the "practice of communification". Publisher Emerald. Academia.edu no longer supports Internet Explorer. Practical implications: The festival brand image cannot be produced solely by organisers; rather, volunteers, artists and especially audience members are crucial for the success and creditability of the brand. xlVnosCHE]hRg~Kwbfe\a#pVd The key environmental areas for event organisers and festival goers to think about are transport, waste, energy, water and supply chain (including food sourcing, merchandise or even the. Other authors. Purpose: To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. Findings - The conceptual framework suggests that achieving desired behaviour (s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. The "communification" concept is used to denote the simultaneous building of community while communicating business-related issues to strengthen and build relationships with customers over time, with exclusivity and co-creation of experiences as important components. They assessed strategies for how event attendees behaviour concerning the waste of tents could be modified. @D }RVa|m OciP`rMGy&&FjYM[!BsG?x~&W#?N8QoG8g{y]4vr]0Ni2:_A-~y K:XTiwqDU & Methodology A case study featuring 21 semi-structured interviews with stakeholders delivering 7 music, Purpose (2012) Cultural Events and Cultural Heritage in times of crisis: A Case in Catalonia. Lise Lyck, Phil Long, Allan Xenius Grige, Ivana Rihova, Dimitrios Buhalis, Mary Gouthro, Dr. Miguel Moital, African Journal of Tourism, Hospitality and Leisure, Evaluating the brand image of a rock festival using positive critical incidents, Strategic creation of experiences at Shanghai World Expo: a practice of communification, Researching Environmental Sustainability at Music Festivals. <>/OutputIntents[<>] /Metadata 687 0 R>> Another limitation is that the informants were asked to describe only positive incidents. journal-article; Similar works. International Journal of Event and Festival Management, Purpose On the basis of observational studies in a number of rock music festivals during the period 20042012, I ask the following question in this paper: how does the music festival community arise and how is it maintained? Events and festivals are a growing sector, which have positive social and economic impacts for the community. <> It is posited that such activity can, Purpose Whilst the debate rages between progressive and destructive considerations of economic development, this paper aims to develop thinking around the sustainable event and its contribution to, The essential introduction to management and organisational behaviour over half a million students worldwide have used Management and Organisational Behaviour to help them learn. Cited By ~ 11. Festivals are at the heart of British music and at the heart of the British music industry. 2 0 obj Top-down campaigns that have provided information to a passive public. One popular mechanism is to stage events with a sustainability focus, aimed at fostering behaviour change amongst attendees. in: Christos Sarmaniotis & Gillian Wright (Eds), 5th International Conference on Contemporary Marketing Issues (ICCMI) 2017, Thessaloniki, Greece, 21-23 June, 5th international conference on cntemporary marketing issues (ICCMI 2017), International Journal of Hospitality Management, African Journal of Hospitality, Tourism and Leisure. (Lyck, L.,Long, Ph., Grige, A.X. and is hosted and managed by CoSector. The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite . A field experiment in which normative messages were used to promote household energy conservation, offering an explanation for the mixed success of persuasive appeals based on social norms and suggesting how such appeals should be properly crafted. Design/methodology/approach: Critical Incident Technique (CIT) was used in defining the factors influencing a rock festival brand. This paper investigates the social marketing of sustainability in New Zealand and examines the usefulness of advertising campaigns to enlist and empower people, as both consumers and citizens, Purpose The purpose of this paper is to examine the nature and role of the critical dimension social marketing and its place within marketing scholarly thought. Authors. The review in this chapter has provided an overall introduction to the speaker-audience interactions in political oratory. Reconnecting Asia with Eastern Europe: Conference Proceedings, Miskolc, Magyarorszg: University of Miskolc, 175 p. in: Christou, E., Alexandris, K. and Fotiadis, A. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's . <> Greetings/salutations generally occur at the opening of a speech as a ritual exchange. The purpose of this paper is to explore festivalgoer/camper perceptions of and responses to the non-urban festival service environment (blended festivalscape). ISBN: 978-1-9998459-5-7, pp. The present analysis will employ a close description of this rhythms phases, and how transitions between them are interactively negotiated. Then, the speaker . Catahan, N.(2019) Place Ecology of a Botanic Garden,Institute of Place Management (2019) Proceedings of the 6th Corfu Symposium on Managing & Marketing Places, 'Connecting Places', 6-9 May, Corfu. Implications of this study suggest that an enhanced understanding of the factors influencing attendees willingness to pay for apparel attributes can lead to better meeting the wants of attendees, more sales and higher margins on sales. Nigel L. Williams, Alessandro Inversini, Dimitrios Buhalis & Nicole Ferdinand (2015): Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter, Journal of Marketing Management, http://dx.doi.org/10.1080/0267257X.2015.1035308 Abstract Research suggests that festivals can promote a destination via online word-of-mouth (eWOM) on social media, even though the nature of this effect is not yet fully understood. Research limitations/implications Findings - The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise . Henderson, S. and Musgrave, J. Background Though the world of outdoor festivals offers the opportunity of enjoyable recreational activity, it hides a potential for environmental damage that is concerning.

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