Because this is a subscription program with a monthly recurring fee, we require a stored credit card for monthly billing purposes. Were excited to offer even more disruptive value with the annual membership, says Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. Yes, your visit will count towards earning rewards if your order includes a purchase. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread). hot Dark Roast coffee. fromFormat: 'HH:mm', They offered unlimited premium hot coffee, hot tea and iced coffee for $8.99 a month. })]) }}. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, PANERA LAUNCHES THE ULTIMATE ACCESSORY AHEAD OF FASHION'S BIGGEST WEEK: INTRODUCING THE BAGuette, PANERA ANNOUNCES NEW TOASTED BAGUETTES - THREE DELICIOUS SANDWICHES BUILT ON THEIR CLASSIC FRENCH BAGUETTE. [+] Pictured is its first bakery-caf located in Ballwin, MO. Taxes may apply. Annual subscribers also get free delivery. Not valid with any other coupon or offer. Charged Lemonade without ice has about the same amount of caffeine as a Panera 20 fl. Registration available online only including Kiosk. By the end of last year, the $8.99-per-month program had more than 600,000 subscribers, and those customers are truly Panera super-fans, according to 2021 data from the chain: So, we began with a simple commitment: to bake bread fresh every day in our bakery-cafes. Members are eligible for discounted deals such as free bagels for a month. And given the high inflationary macro-environment, it is extremely well-timed.. Your Unlimited Sip Club Subscription benefits work just like MyPanera rewards. Panera, the St. Louis-based fast-casual chain, is expanding its existing coffee subscription service to include all non-espresso beverages from soda to tea to lemonade and increasing the monthly fee from $8.99 to $10.99, Richard writes.. Why it matters: Panera was an early adopter of subscription services, an offering more associated with software companies and streamers, and its expansion . With investments in technology and operations, we now offer new ways to enjoy your Panera favorites like mobile ordering and Rapid Pick-Up for to-go orders and delivery all designed to make things easier for our guests. So it launched a subscription program that offered unlimited coffee and tea for $8.99 per month. The Unlimited Sip Club has also increased in price from $8.99 to $10.99 per month, marking a 22% price increase on the coffee subscription first introduced in March 2020 at the beginning of the pandemic. "Our guests have loved the subscription model and the convenience and value it brings to their daily lives. Today, Panera announces the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. No short cuts, just bakers with simple ingredients and hot ovens. Customizations, including, but not limited to, added espresso and added syrups (Madagascar vanilla, bittersweet chocolate, cinnamon, and caramel) are not included in the subscription monthly price. Eduardo Luz, Panera's chief brand and concept officer, won't . fromFormat: 'HH:mm', The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website. For complete details and program restrictions and requirements, visit:www.panerabread.com/UnlimitedSipClub. Panera Bread, which has had success with its Coffee Club subscription service introduced in February 2020, is now launching its Unlimited Sip Club. Were excited to offer even more disruptive value with the annual membership. We're having trouble connecting to Facebook right now. The annual membership fee offers a year's worth of unlimited self-serve drinks for the cost of 10 months paid monthly ($11.99 per month, plus tax), the company said. Now, members can pay $11.99 per month or $119.99 per year for unlimited hot and cold drinks. You can redeem one eligible beverage every two (2) hours and can get unlimited refills of that same beverage each day. News and information presented in this release has not been corroborated by WTWH Media LLC. No. This worked on me one day this week, when I added a bagel to my order. Visit here for complete termswww.panerabread.com/UnlimitedSipClub. If you do not cancel either before your renewal date or after the expiration of any free trial or discounted subscription offer, your credit card will automatically be charged $119.99 plus tax for the annual subscription until you cancel your subscription. Order must be placed online with credit card. Customizations, including, but not limited to, added espresso and added syrups (Madagascar vanilla, bittersweet chocolate, cinnamon, and caramel) are not included in the subscription monthly price. Eduardo Luz, Panera's chief brand and concept officer, won . Recurring revenue has been boosting sales at Panera since many subscribers end up frequenting its restaurants more often and buying more items to accompany the beverage. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. The Ultimate Sip Club, Burnett said, is the product of that desire. It was originally $14.99 a month and was changed to its current price of $10.99 a month. fromFormat: 'HH:mm', {{ $keys.text['skipToMain'] }} Our Menu Locations Gift Cards Sip Club Beverages may vary by location. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites like mobile ordering and Rapid Pick-Up for to-go orders and delivery all designed to make things easier for our guests. Panera self-serve beverages are available nationwide in Panera bakery-cafes, on Panera's e-commerce site, and via the Panera app. Just enter your password to connect your MyPanera account with Facebook. Expires {{ data && data.expiryDate || 'soon' }}. Visit here for complete termswww.panerabread.com/UnlimitedSipClub. Our delivery fees and charges are not a tip or gratuity provided to the driver. Registration available online only including Kiosk. Like poultry and pork raised without antibiotics on our salads and sandwiches. You may cancel at any time. Why do I need to store a credit card in my MyPanera account? Finally, as an added bonus, Panera says anyone who signs up for membership by May 6 will get the Unlimited Sip Club subscription free until July 4 (no initial payment required, but you do have to provide credit card info). | 2 p.m. And a commitment to Clean food, which is food that does not contain the artificial preservatives, sweeteners, flavors, and colors from artificial sources set forth on our No-No list in the food in our U.S. bakery-cafes. Please return to the home page and sign in again. To cancel your subscription online, visit the Cancellation section at www.panerabread.com/UnlimitedSipClub or on the Panera Bread app. The reason is the following: coffee for us was an underleveraged product. Convenience store chain Circle K is launching a beverage subscription program, following in the footsteps of Burger King and Panera Bread. In fact, an April 4, 2022 Harvard Business Review study on loyalty programs written by Raghuran Ivengar, Young-Hoon Park and Qu Yu, revealed that customers of these subscriptions spent more than twice as much per month after subscribing to the retailers loyalty program. But it also concluded that some customers contributed substantially to the increase in revenues, while others did not., It also noted that 75% of the increases stemmed from new products that customers had not previously bought. Media ContactsALISON BROD MARKETING + COMMUNICATIONS[emailprotected], Cision Distribution 888-776-0942 Taco Bell, for example, debuted its Taco Lover's Pass nationwide in January, which drove new loyalty sign ups. We have seen incredible response to Unlimited Sip Club since we launched nationally last year, both for our guests and for our business. Beverages from the Panera Bread menu include our charged lemonades, coffees, teas & fountain drinks. Unlimited Sip Club includes all self-serve coffee and tea, NEW Panera Charged Lemonades, and Pepsi-Cola products. With one in four transactions coming from Unlimited Sip Club members, the US food-to-go and coffee chain says its new annual subscription will offer further disruptive value to US consumers facing the rising cost of living. Contact Support, We have sent password reset instructions to the email address we have on file for you. Panera's New Drink Subscription Offers Unlimited Beverages for One Monthly Price Two years after launching their coffee subscription, Panera is expanding the concept to include any. Copyright 2023 Panera Bread. Because we think that simpler is better and we believe in serving food as it should be. Panera Bread is growing its subscription offerings to include more than just consumers' daily caffeine fix. Annual subscribers also get free delivery. What size coffee is included with an Unlimited Sip Club subscription? Just enter your password to connect your MyPanera account with Facebook. oz. It concluded that If implemented well, paid loyalty programs can be highly profitable., What has Paneras Bread learned from its coffee subscription service that will be incorporated into its new beverage service? Panera just launched an unlimited-coffee subscription that costs $9 per month, or about $108 annually. Use the following form to enter in your MyPanera account information, to reset your password. WiFi Terms Of Use Everything is turning into a subscription these days, anyway. MyPanera members can register today for the subscription via the Panera website, mobile app and kiosk and unlimited self-serve beverages are just an order away. Because when you don't have to compromise to eat well, all that is left is the joy of eating. Registration available online only including Kiosk. Menu pricing for delivery is higher and charges and fees apply. Note that the default credit card will be used for all digital orders. For $119.99 per year (plus tax), the annual membership yields additional savings, offering a years worth of unlimited beverages for the price of 10 months. It covered any coffee that was self-served and was restricted to new cups of coffee every two hours. All rights reserved. We have sent password reset instructions to the email address we have on file for you. You may cancel at any time. The new Unlimited Sip Club subscription is available for $10.99 per month plus tax and includes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread bakery-cafes. As of March 29, 2022, there were 2,117 bakery-cafes in 48 states and in Ontario, Canada, operating under the Panera Bread or Saint Louis Bread Co. names. })]) }}, {{ 'Available before {0}' | replaceVariables([$options.filters.formatTime(availableBefore, { Add an eligible beverage to your cart and your reward will be automatically redeemed upon checkout. This field is required. Get the latest industry news, market data, and 5THWAVE magazine and podcast releases direct to your inbox. You can also earn rewards through your Panera account. Each beverage strikes the perfect balance of flavor and energy, mixing Panera's signature Agave Lemonade with delicious flavors and enhancing the beverage with a caffeinated boost. Yes. Not valid on other sizes/types, prepaid or annual savings plans, other products and prior purchases. Please use the proceeding form fields to log into your MyPanera account! By clicking Sign up, you agree to receive marketing emails from Insider })]) }}. Can I share my Unlimited Sip Club Subscription with my family or friends? Valid one time per day. Why? Panera originally tested the beverage subscription service in the spring of 2020 in an attempt to bring customers back into the store during the pandemic. Note that this means free refills in-store, or a coffee every two hours. Panera's beverage program is one of several recent restaurant subscription launches as chains look to collect diner data, drive loyalty and improve their value propositions to customers. That means crafting a menu of soups, salads, and sandwiches that we are proud to feed our families. "We need to have something that's worth coming across the street for and it has to provide disruptive value," Burnett said. Yes. hot Dark Roast coffee. What is the Panera Unlimited Sip Club Subscription? Annual subscribers also get free delivery. Fellow JAB Holding-backed coffee chain Pret A Manger announced an overhaul its in-store beverage offer across its 440 UK stores in February 2022, ceasing sales of blended smoothies and juices to focus on barista-prepared iced beverages. Hence, customers feel theyve already saved money and can add a breakfast sandwich to their order. For just $8.99 (plus tax) per month, Panera customers can order one cup of drip hot coffee, hot tea, or iced coffee (including refills of the same drink) every two hours at participating U.S . Excludes all other beverages, including, without limitation, bottled beverages, smoothies, frozen blended drinks, cold brew iced coffee, and espresso and cappuccino beverages. MyPanera members whoregister todayfor the annual subscription via the Panerawebsiteormobile appthrough March 31, 2023 will receive an additional perk of a free Shutterfly customized calendar. All rights reserved. Upcharges apply. The Unlimited Sip Club subscriptionincludes Panera Breads 26 coffee, tea and soft beverage options but excludes espresso-based drinks| Photo credit: Panera Bread. "We feel that this is a terrific way to get consumers more interested in not only in our coffee platform but also for them to get exposed to the strength of the food that we have in our cafes, particularly around breakfast.". Minimum order of $5 required, exclusive of taxes, fees, or charges that may apply. Gift Card Terms & Conditions. Guests who sign up for the Unlimited Sip Club from today through May 6 will receive a free subscription through July 4**. Paneras has never been known for coffee, he acknowledged. I spent the next week testing Panera's coffee subscription. A coffee subscription program at Paneras is bringing in new customers and adding to what customers buy, a win/win for the fast-casual chain. Join Unlimited Sip Club & enjoy endless Charged Lemonades, coffees, teas, and fountain drinks. Join our Unlimited Sip Club and enjoy endless Charged Lemonades, coffees, teas, and fountain beverages.*. New Sippers only.*. ^Calculation is based on redemption of 4 eligible beverages, any size, in the Unlimited Sip Club Subscription program with an average price of $3.43 (plus tax) during a monthly subscription period and redemption of 3 eligible beverages per month, any size, in the Unlimited Sip Club Subscription program with an average price of $3.43 (plus tax) during an annual subscription period at participating U.S. Panera Bread bakery-cafes. The subscription program is available throughout the United States at participating Panera Bread bakery-cafes. Not valid with any other coupon or offer. Whereas the coffee subscription debuted at $8.99 per month, this larger plan is launching at $10.99 per month and available to anyone who is a member of (or joins) the chain's free MyPanera loyalty program. Delivery fees and charge and pricing may vary. It owns a slew of restaurant brands, including Krispy Kreme, Caribou Coffee, Pret a Manger and Peets Coffee. What Is the Panera Bread Coffee Subscription? What restaurateurs need to know about this growing trend, Panera adds annual membership, $0 delivery to drinks subscription, Panera is expanding its coffee subscription program to offer. While supplies last. #Shrinkflation And #FoodCrimes In Their Supermarkets, Premiere Napa Valley Auction Nets $3.4 Million And Celebrates The Stellar 2021 Vintage, Marketing Food Delivery Through YouTube Dating, Farm With A View: How Drone Technology Is Taking Agriculture To A New Level, How This Small Wine Business Grew By Offering Connection And Education, A Conversation With Sommelier Tonya Pitts On Wine/Food Pairing And Black History Month, Where Info-Tech And Farming MeetIncreasingly In South America. As of March 29, 2022, there were 2,117 bakery-cafes in 48 states and in Ontario, Canada, operating under the Panera Bread or Saint Louis Bread Co. names. At this time, MyPanera is not integrated with third-party delivery service providers. After July 4, customers will pay $10.99 per month. Your subscription includes one (1) cup ofany flavordrip hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage every two (2) hours during regular bakery-cafe hours, including free refills of the same beverage at any participating U.S. Panera Bread bakery-cafes. Visit here for complete termswww.panerabread.com/UnlimitedSipClub. Panera Bread is part of Panera Brands, one of the largest fast casual restaurant companies in the U.S., comprised of Panera Bread, Caribou Coffee and Einstein Bros. Bagels. MyPanera ordering is temporarily unavailable. The coffee and food-to-go chain announced a new franchise partnership with Dallas Holdings in December 2022 to expand its US presence in New York and California. Annual members will also receive the added benefit of a $0 delivery fee on all Panera digital orders, year-round. Only members of MyPanera can sign up for a subscription, but it's easy to join. Visit www.panerabread.com/deliveryinfo to determine if youre in a delivery area or for more information. Panera's initial coffee program, which garnered more than 600,000 members, has driven an increase in visits and yearly spending by members, Burnett said. Excludes all other beverages, including, without limitation, bottled beverages, smoothies, frozen blended drinks, cold brew iced coffee, and espresso and cappuccino beverages. Let Restaurant Dive's free newsletter keep you informed, straight from your inbox. I really wanted to love this service, but the coffee just wasn't good, and the service was chaotic. Beverages may vary by location. Guests who sign up for the Unlimited Sip Club from today through May 6 will receive a free subscription through July 4. Now, members can pay $11.99 per month or $119.99 per year for unlimited hot and cold drinks. How do I renew my subscription each month? Redeem self-serve drinks once every two hours, and enjoy unlimited refills while youre in the cafe. Excludes all other beverages, including without limitation, cold brew iced coffee and espresso and cappuccino beverages. We're also focused on improving quality and convenience. Last year, Panera expanded the subscription. Become a member and start earning rewards today. Can I redeem my Unlimited Sip Club Subscription benefits at any Panera Bread bakery-cafe? fromFormat: 'HH:mm', Panera Bread has expanded its in-store coffee subscription to include its full range of 26 coffee, tea and soft beverages. Subscribers of Panera's coffee program, which debuted just before the start of the COVID-19 pandemic, spend much more at the restaurant in a given year than other customers, Burnett said. A commitment to transparency and options that empower our guests to eat the way they want. "We are continuously innovating our portfolio of beverages to meet the complex and ever-evolving needs of consumers and this first-of-its-kind subscription program provides Panera customers with beverage options for every occasion throughout the day.". The subscription provides "unlimited" hot coffee, iced coffee, or hot tea at all Panera restaurants for a monthly fee of $9, or about $108 annually. When Panera's Coffee Club launched in February 2020, the Coffee Club cost $8.99 monthly. Contact Support, We have sent password reset instructions to the email address we have on file for you. ST. LOUIS, April 19, 2022 /PRNewswire/ -- Today, Panera announces the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. The USC covers all 26 drinks of the Panera Bread's beverage program. Customizations including but not limited to added Espresso and Syrups are not included in the Beverage Subscription monthly price. For select California cafes, a $2 Supplemental Delivery Charge will be added to your order due to added delivery costs in the state where this cafe is located. Pictured is its first bakery-caf located in Ballwin, MO. He doesnt envision a food subscription service in Paneras future. Go to the Subscription section atwww.PaneraBread.com/UnlimitedSipClubor visit the Panera Bread app to cancel your subscription. To us, that is food as it should be and that is why we exist. Seasonal flavors and whole grains. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. You can continue ordering as a guest, but will not get a visit credit toward your next reward. "We are continuously innovating our portfolio of beverages tomeet the complex and ever-evolving needs of consumers and this first-of-its-kind subscription program provides Panera customers with beverage options for every occasion throughout the day.". If you do not cancel either before your renewal date or after the expiration of any free trial or discounted subscription offer, your credit card will automatically be charged $11.99 plus tax for the monthly subscription and will be charged on a recurring monthly basis every 30 days thereafter until you cancel your subscription. Eduardo Luz, Panera's chief brand and concept officer, won . Benefits of the program are non-transferable. Media ContactsALISON BROD MARKETING + COMMUNICATIONSpanera@abmc-us.com, View original content to download multimedia:https://www.prnewswire.com/news-releases/panera-is-the-first-national-restaurant-company-to-offer-an-unlimited-self-serve-beverage-subscription-introducing-unlimited-sip-club-301527480.html, https://www.prnewswire.com/news-releases/panera-is-the-first-national-restaurant-company-to-offer-an-unlimited-self-serve-beverage-subscription-introducing-unlimited-sip-club-301527480.html, FOREX-Euro rally pauses ahead of Europe inflation data, RPT-UPDATE 2-LSE Group 2022 earnings meet forecasts, eyes buyback on Blackstone/TR stake, Britain's FirstGroup to add another 117 electric buses to fleet by 2024, Russia's Lavrov accuses West of turning G20 work 'into a farce' - TASS, BOJ Is Said to Prefer Watching Impact of Earlier Tweaks For Now. The Unlimited Sip Club Subscription is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. Please enter a valid MyPanera Card Number. So, we began with a simple commitment: to bake bread fresh every day in our bakery-cafes. Customers who will register for the Unlimited Sip Club this week until May 6 will be given a free subscription through July 4. This powerful, Ahlstrom has an extensive history of providing sustainable food packaging papers to, Full-service communications and PR agency specializing in the Restaurant and. To cancel your subscription online, visit the Cancellation section atwww.panerabread.com/UnlimitedSipClubor on the Panera Bread app. And a commitment to Clean food, which is food that does not contain the artificial preservatives, sweeteners, flavors, and colors from artificial sources set forth on our No-No list in the food in our U.S. bakery-cafes.